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Rula

In-network therapy and psychiatry in all 50 states — average $15 copay

Verified listingAetnaanthem+8 moreLicensed in 50 states

Quick facts

Price

$15–$150/visit

Insurance

Aetna, anthem, bcbs, +7 more

States

All 50 states

Medications

Not reported

Service model

Not reported

Coaching

Not included

FDA-approved only

No

How Rula compares

Rula competes directly with Headway, Grow Therapy, and Talkspace for insurance-covered therapy. Its key advantage over Headway and Grow Therapy is broader insurance acceptance including Medicare and Medicaid, which those platforms do not cover in most states. Compared to Talkspace, Rula offers traditional scheduled sessions with licensed therapists rather than a messaging-first model, making it better suited for patients who prefer structured weekly appointments. Rula does not offer asynchronous messaging as a primary care modality.

About

Rula is a nationwide telehealth mental health platform that connects patients with licensed therapists and psychiatrists for virtual care. Founded with a mission to make quality mental health care accessible, Rula has built one of the largest in-network therapy directories in the United States — accepting Aetna, Anthem, Blue Cross Blue Shield, Cigna, Kaiser, Optum, Oscar, United Healthcare, Medicare, and Medicaid, among others. The platform covers a wide range of mental health conditions including depression, anxiety, PTSD, OCD, bipolar disorder, ADHD, grief, trauma, relationship issues, and more. Patients can filter for therapists who specialize in specific populations — teens, LGBTQ+ individuals, couples, or families — or who practice specific modalities like CBT, DBT, or EMDR. Rula's psychiatric services add prescription management to the platform, allowing patients to receive both therapy and medication management in one place. Psychiatrists can evaluate, diagnose, and prescribe for conditions including major depressive disorder, generalized anxiety disorder, ADHD, and bipolar disorder. The matching process is designed to reduce the friction that often delays people from starting therapy. After answering a few questions about what you're looking for and confirming your insurance, Rula surfaces available providers who meet your criteria. Most patients can book an appointment within two to five days of signing up. Because Rula operates in all 50 states and accepts a broad range of insurance plans — including Medicare and Medicaid — it is one of the more accessible options in the telehealth mental health space, particularly for patients who have historically struggled to find in-network providers with availability.

What's Included

Therapy / CounselingInitial Evaluation & DiagnosisMedication Management

Convenience

Same-Week AppointmentsEvening & Weekend Hours

Pricing

Rula accepts most major insurance plans — the average copay is around $15 per session depending on your plan and deductible status. For patients without in-network insurance, self-pay rates are $150 per therapy session and vary for psychiatry. Rula will provide a superbill for out-of-network reimbursement. Check coverage at rula.com before booking.

Who this is best for

Anyone seeking therapy or psychiatric care who wants to use their health insurance. Rula is particularly strong for patients with major insurance plans (Aetna, Cigna, BCBS, United, Kaiser, Optum, Medicare, Medicaid) who want a large network with fast availability. Also a good fit for those looking for specialized therapy modalities (CBT, DBT, EMDR) or teen and family therapy.

What to expect

After matching with a provider and booking, you'll meet via secure video session for a 45–60 minute initial appointment. Your therapist or psychiatrist will complete an intake assessment, discuss your concerns and goals, and recommend a treatment plan. Ongoing sessions are typically scheduled weekly or biweekly. Psychiatry appointments include medication evaluation and ongoing prescription management for conditions like depression, anxiety, ADHD, and bipolar disorder.

How to book

Visit rula.com, answer a few questions about what you're looking for, and Rula's matching tool will surface therapists or psychiatrists who accept your insurance and have availability. Browse provider profiles, read bios, and book your first session directly online — most patients can see someone within a few days.

Seeing patients in 50 states

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Telehealth providers must be licensed in the state where you are located. If your state is not listed, this provider cannot legally see you.

Insurance accepted

Aetna · anthem · bcbs · Cigna · kaiser · optum · oscar · UnitedHealthcare · Medicare · Medicaid

Contact the provider to verify your specific plan before scheduling.

Also accepts self-pay patients.

Pricing

$15–$150/visit

Pricing is based on publicly available information and may vary.

Details

Average wait: 1–3 days

Frequently asked questions

Does Rula accept insurance?

Yes, Rula accepts the following insurance plans: Aetna, anthem, bcbs, Cigna, kaiser, optum, oscar, UnitedHealthcare, Medicare, Medicaid. Contact the provider directly to verify coverage for your specific plan. They also accept self-pay patients.

What states does Rula serve?

Rula is licensed to see patients in 50 states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. Telehealth providers must be licensed in the state where you are physically located during your visit.

How do I book with Rula?

Visit rula.com, answer a few questions about what you're looking for, and Rula's matching tool will surface therapists or psychiatrists who accept your insurance and have availability. Browse provider profiles, read bios, and book your first session directly online — most patients can see someone within a few days.

What conditions does Rula treat?

Rula specializes in Mental Health & Psychiatry. Visit their profile for more details on the specific services and conditions they treat.