Ro Men's Health

Ro is a New York-based direct-to-consumer healthcare company founded in 2017 that operates a portfolio of condition-specific telehealth brands across men's health (Roman), women's health (Rory), and pharmacy services. The Roman brand, which serves as Ro's men's health offering, was among the first companies to systematically solve the problem of ED medication access: millions of men were prescribed sildenafil and tadalafil at steep brand-name prices while generic equivalents existed but were difficult to access without a physician visit and a pharmacy trip. Roman's original model — online health questionnaire, asynchronous physician review, home delivery of generic ED medication — proved enormously successful and was replicated across hair loss, premature ejaculation, herpes suppression, and testosterone screening. Over time, the company unified its brands under the Ro parent and expanded into weight management through its Ro Body program, which integrates GLP-1 medication access (compounded semaglutide and tirzepatide) with health coaching and nutrition guidance. In January 2026, Ro partnered with Novo Nordisk to offer Wegovy in pill form — the first FDA-approved oral GLP-1 medication — marking a significant expansion of its weight loss offering. Ro's clinical model is asynchronous: patients complete a detailed health questionnaire rather than scheduling a live video appointment, and licensed physicians review responses and issue prescriptions through the platform. This model trades the bidirectional engagement of a live consultation for speed and convenience — most patients receive a prescribing decision within hours. For straightforward conditions like ED or androgenetic alopecia where the clinical decision pathway is well-defined, the model is clinically appropriate and meaningfully more accessible than traditional office visits. The company operates nationwide across the continental United States, though not all treatments are available in every state due to prescribing regulation variation. Ro does not accept insurance; all transactions are cash-pay, with HSA/FSA payments accepted for eligible treatments. Medication is dispensed through Ro Pharmacy, the company's in-house pharmacy infrastructure, which allows end-to-end control over the prescription-to-delivery chain. ED medication access: millions of men were prescribed sildenafil and tadalafil at steep brand-name prices while generic equivalents existed but were difficult to access without a physician visit and a pharmacy trip. Roman's original model — online health questionnaire, asynchronous physician review, home delivery of generic ED medication — proved enormously successful and was replicated across hair loss, premature ejaculation, herpes suppression, and testosterone screening. Over time, the company unified its brands under the Ro parent and expanded into weight management through its Ro Body program, which integrates GLP-1 medication access (compounded semaglutide and tirzepatide) with health coaching and nutrition guidance. In January 2026, Ro partnered with Novo Nordisk to offer Wegovy in pill form — the first FDA-approved oral GLP-1 medication — marking a significant expansion of its weight loss offering. Ro's clinical model is asynchronous: patients complete a detailed health questionnaire rather than scheduling a live video appointment, and licensed physicians review responses and issue prescriptions through the platform. This model trades the bidirectional engagement of a live consultation for speed and convenience — most patients receive a prescribing decision within hours. For straightforward conditions like ED or androgenetic alopecia where the clinical decision pathway is well-defined, the model is clinically appropriate and meaningfully more accessible than traditional office visits. The company operates nationwide across the continental United States, though not all treatments are available in every state due to prescribing regulation variation. Ro does not accept insurance; all transactions are cash-pay, with HSA/FSA payments accepted for eligible treatments. Medication is dispensed through Ro Pharmacy, the company's in-house pharmacy infrastructure, which allows end-to-end control over the prescription-to-delivery chain.

Who it suits

Men who want fast, discreet, physician-reviewed access to ED medication, hair loss treatment (finasteride, minoxidil, or combination topical sprays), or other common men's health conditions without insurance involvement or in-person clinic visits. Particularly well suited to men who are new to these treatments and want a low-friction starting point, those who travel frequently or prefer home delivery, and patients who are comfortable with asynchronous consultations (answering health questions in an app rather than a live video call). Not a fit for men with complex medical histories requiring in-person examination, those seeking testosterone therapy, or patients who want an ongoing clinical relationship with a named physician.

How Ro Men's Health compares

Ro is the direct-to-consumer men's health platform most directly comparable to Hims. Both companies offer nearly identical service categories — ED medication, hair loss treatment, and general men's health — through an identical cash-pay, asynchronous-consultation, home-delivery model. The key differentiator between Ro and Hims is brand positioning and product breadth: Ro has leaned more heavily into clinical depth and physician-led protocols, while Hims has invested more aggressively in brand identity and skin and mental health adjacencies. For ED, both offer generic sildenafil and tadalafil at similar prices (starting around $4–$8/dose), but Ro's Sparks tablet — a novel combination of sildenafil and tadalafil in a sublingual formulation — is a proprietary product not available through Hims. Ro also participates in the GLP-1 space through its Body program, and in early 2026 partnered with Novo Nordisk to offer Wegovy in pill form — a significant clinical development. Compared to testosterone-focused platforms like Hone Health or Defy Medical, Ro is better positioned for men who want fast access to common medications without the ongoing blood test monitoring and protocol management that TRT requires.

Care offered

• Men's Health

Included

• Initial Evaluation & Diagnosis
• Medication Management

Convenience

• Pharmacy / Medication Delivery

Cost

Pricing not confirmed. Check Ro Men's Health's website for current prices.

Ro is cash-pay only and does not accept insurance. Key pricing: sildenafil (generic Viagra) starts at approximately $4/dose; tadalafil (generic Cialis) starts at approximately $4/dose; Ro Sparks (sildenafil + tadalafil sublingual combination) pricing varies by subscription tier. Hair loss: generic minoxidil topical from $16/month; finasteride from $20/month; 3-in-1 topical spray (finasteride + minoxidil + tretinoin) from $50/month. Weight loss via Ro Body: $145/month membership (first month often discounted to $45); compounded semaglutide from approximately $329–$399/month for medication. HSA/FSA payments accepted for eligible health treatments. Free provider consultations with purchase.

Insurance

Self-pay accepted (insurance not confirmed)

States served by telehealth

12 states

• TX
• CA
• FL
• NY
• GA
• CO
• AZ
• OH
• IL
• WA
• PA
• NC

Telehealth providers must be licensed in the state where you are during the visit.

How to start

Visit ro.co (or getroman.com for ED-specific services), select your treatment category, and complete the online health questionnaire. No appointment scheduling required — the consultation is asynchronous. After physician review and approval, your prescription is processed and shipped. The entire process from questionnaire to prescription approval typically takes less than 24 hours.