Grow Therapy

Grow Therapy is a therapist marketplace that connects patients with in-network mental health providers, accepting seven major insurance carriers — one of the broadest payer networks in the telehealth therapy space. The platform operates in 12 states and focuses on reducing the cost barrier to therapy by routing patients through their existing insurance coverage. Grow Therapy's provider network includes therapists specializing in anxiety, depression, trauma, relationship issues, and other conditions. The platform's insurance-first model makes it directly comparable to Headway, with Grow Therapy accepting one additional carrier. Both platforms connect patients with independent therapists rather than employing them, which means clinical quality depends on the individual provider rather than standardized protocols. Grow Therapy does not offer psychiatry or medication management. For insured patients in Grow Therapy's service area who want the widest possible insurance acceptance for therapy, this platform offers strong value. For patients needing combined therapy and medication management, platforms like Cerebral or Talkspace provide integrated care. The platform operates in 12 states and focuses on reducing the cost barrier to therapy by routing patients through their existing insurance coverage. Grow Therapy's provider network includes therapists specializing in anxiety, depression, trauma, relationship issues, and other conditions. The platform's insurance-first model makes it directly comparable to Headway, with Grow Therapy accepting one additional carrier. Both platforms connect patients with independent therapists rather than employing them, which means clinical quality depends on the individual provider rather than standardized protocols. Grow Therapy does not offer psychiatry or medication management. For insured patients in Grow Therapy's service area who want the widest possible insurance acceptance for therapy, this platform offers strong value. For patients needing combined therapy and medication management, platforms like Cerebral or Talkspace provide integrated care.

Who it suits

Patients with health insurance who want to find a therapist or psychiatrist that accepts their specific plan without making dozens of phone calls. Grow Therapy is particularly valuable for patients seeking Medicaid-covered therapy in eligible states, those who need in-person sessions alongside telehealth, or families looking for a platform that covers couples therapy and teen therapy in addition to individual care.

How Grow Therapy compares

Grow Therapy stands out for same-week appointment availability and the broadest insurance coverage of any therapy marketplace, accepting Aetna, Cigna, BCBS, United, Humana, Medicare, and Medicaid. Their focus on helping therapists get credentialed expands the in-network provider pool significantly. The tradeoff is that like other marketplaces, care quality depends on individual therapists rather than a standardized clinical model, and Grow Therapy does not offer psychiatry or medication management — patients needing both therapy and prescriptions should consider Talkiatry or Cerebral.

Care offered

• Mental Health & Psychiatry

Included

• Therapy / Counseling
• Medication Management
• Initial Evaluation & Diagnosis

Convenience

• Couples / Family Sessions
• Evening & Weekend Hours

Cost

$20–$60/visit

• Per visit

Grow Therapy is an insurance-first platform — patients with Aetna, BCBS, Cigna, UnitedHealthcare, Humana, Tricare, or Medicaid (select states) typically pay only their copay, usually $20–$60 per session. There are no platform fees or subscription charges. Self-pay patients can book out-of-network sessions at rates that vary by provider, generally $100–$200 per session. Grow Therapy confirms your benefits before your first appointment to eliminate surprise billing.

Insurance

Plans listed: Aetna, Cigna, Blue Cross Blue Shield, UnitedHealthcare, Humana, Medicaid, Tricare.

Coverage varies by plan. Confirm yours with the provider before booking.

HSA/FSA accepted.

Grow Therapy is an in-network therapy platform that accepts major commercial insurance plans including Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Humana, and Optum. Grow Therapy also accepts some Medicaid managed care plans in select states. Coverage varies by plan and state. Most insured patients pay only their therapy copay — typically $0–$50 per session depending on their plan.

States served by telehealth

All 50 states

• AL
• AK
• AZ
• AR
• CA
• CO
• CT
• DE
• FL
• GA
• HI
• ID
• IL
• IN
• IA
• KS
• KY
• LA
• ME
• MD
• MA
• MI
• MN
• MS
• MO
• MT
• NE
• NV
• NH
• NJ
• NM
• NY
• NC
• ND
• OH
• OK
• OR
• PA
• RI
• SC
• SD
• TN
• TX
• UT
• VT
• VA
• WA
• WV
• WI
• WY

Telehealth providers must be licensed in the state where you are during the visit.

How to start

Visit Grow Therapy's website and enter your insurance information to see a list of in-network therapists and psychiatrists in your state. Filter by specialty, language, availability, and session format (virtual or in-person). Select a provider and book directly on the platform — no referral required. Grow Therapy verifies your insurance benefits upfront so you know your expected copay before your first appointment.